Research conducted by IQR collects and updates primary & secondary information via phone, email and the internet. Complemented by aggregation and normalization across other content, circulation and third-party databases, IQR builds a comprehensive reference platform for researching identified verticals. IQR builds proprietary databases for publishers in their respective verticals that are paid for by subscription fees.
IQR has a high-speed fiber optic links, a 24/7-managed data center and the latest contact center technology and has developed the IQR Research Manager software with the following key features:
In marketing, positioning is all. Products must be developed to meet the needs of particular sector. Qualitative research is commonly contrasted to quantitative research approaches, it would be useful to provide some definitive guidance here regarding the proper questions to address with each. Quantitative research in the parlance of market studies encompasses studies which emphasize precise numerical measurement of consumer behaviors the how many or how much. In practical terms, quantitative research is generally implemented through some type of questionnaire survey- by telephone, by personal intercept in shopping malls or downtown streets, by post or over the internet.
Alternatively, a broad range of auditing strategies are also applied for example to measure the size of television audiences or to measure movement of products from manufactures through sales channels and to ultimate consumers.
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