Proprietary Database for publishers

Research conducted by IQR collects and updates primary & secondary information via phone, email and the internet. Complemented by aggregation and normalization across other content, circulation and third-party databases, IQR builds a comprehensive reference platform for researching identified verticals. IQR builds proprietary databases for publishers in their respective verticals that are paid for by subscription fees.

IQR has a high-speed fiber optic links, a 24/7-managed data center and the latest contact center technology and has developed the IQR Research Manager software with the following key features:

In marketing, positioning is all. Products must be developed to meet the needs of particular sector. Qualitative research is commonly contrasted to quantitative research approaches, it would be useful to provide some definitive guidance here regarding the proper questions to address with each. Quantitative research in the parlance of market studies encompasses studies which emphasize precise numerical measurement of consumer behaviors the how many or how much. In practical terms, quantitative research is generally implemented through some type of questionnaire survey- by telephone, by personal intercept in shopping malls or downtown streets, by post or over the internet.

Alternatively, a broad range of auditing strategies are also applied for example to measure the size of television audiences or to measure movement of products from manufactures through sales channels and to ultimate consumers.

Improve your approach by market research

Any market where the consuming unit is an organization requires different market research techniques or at least a change of emphasis. For one thing the decision making process is often complex with different groups in the organizations involved, each with distant concern. Also the structure of the markets is very different with often a few companies accounting for the product or services. at one time all markets made up of organizations were referred to as.

Determine where ad dollars were effective, and where they were wasted. As an example, I advertise in several local Yellow Pages directories. By tracking which ads drew how many customers, over a period of years, I've been able to drastically increase the return on my investment, because if an ad doesn't work, I don't renew it. If I weren't tracking, I could still be paying every month for several directories that I tried but that didn't produce for me.

Get crucial feedback on new product development—testing titles, packaging, price points, and even whether a market even existed for products I was considering—that has saved me many thousands of dollars I could have spent developing the wrong things. The title and cover of my newest book, Principled Profit: Marketing That Puts People First, are vastly better than the originals as a direct result of soliciting feedback from many, many people. And the price point, high enough to ensure a decent profit and low enough to sell as an impulse item, was also based on research.

Market research will help you better communicate - Your current customers experiences are a valuable information source, not only will they allow you to gauge how well you currently meet their expectations they can also tell you where you are getting things right and more importantly where you are getting things wrong.

Market research helps you identify opportunities – If you are planning to operate a new service and want to know the preconceived attitudes people have then market research can help, not only in evaluating the potential for a new idea, but also by identify the areas where a marketing message needs to honed.

Quantitative market research

One important classification of market research information, regardless of the type of market, is between quantitative research is concerned with measurement of market and includes areas such as market size of market segments, brand shares, purchase frequencies, awareness measures of brands, distribution levels. Such quantitative data is required to some level of accuracy and the methods used must be research and fieldwork research. the practicalities of these approaches are covered in several later chapters.

When thinking of market research, surveys are most likely the first technique that comes to ones mind. However, surveys are a quantitative research and, in order to understand customer behavior and the social and cultural context in which our business will operate, we will need to perform some qualitative research as well.

Qualitative methods are most certainly a more appropriate option when in need of researching patterns and attitudes in customer behavior, understand the depth of the environment around the customer, and understand the cultural characteristics then influence a customer – especially when the marketer is not familiar with the country of culture.

There are certain situations where qualitative research alone can provide the marketer with all insights needed to make decisions and take actions; while in some other cases quantitative research might be needed as well.

Observational techniques involve direct observation of phenomena (in our case, consumers' behavior) in their natural settings. Observational research might be somehow less reliable than quantitative research yet it is more valid and flexible since the marketer is able to change his approach whenever needed.

Quasi-observational techniques are reported to have increased in usage over the past decades, due to the large scale employ of surveillance cameras within stores. Such techniques cost less than pure observational ones since costs associated with video surveillance and taping are far lower than a researcher's wage; the tape can be viewed and analyzed at a later time, at the marketer's convenience. When performing videotaping of consumers' behaviors, they can be asked to give comments and insights upon their thoughts and actions while the conversation itself can be recorded and be further analyzed.

Market Research Services

Today a much wider range of business feels the need to conduct market research, including manufacturers of high-technology products and providers of financial services. Similarly a much more diverse group of employees has gotten involved in the design and conduct of market research. This is partly because some of the newer techniques cannot be delegated to specialist, and mostly because the contemporary business environment demands that everyone in the firm be customer and market- focused.

Market Research projects involve efforts sharply bounded in space and time and expressly linked to some project such as development of a new product. These studies have a clear beginning and end, and their cost is assigned to an individual project budget. Virtually all of the techniques whose names are common knowledge among businesspeople the questionnaire the focus group the experiment are applied as part of market research

Need of market Research

Market Research refers to any effort to gather information about markets or customers. Market Research is more necessary today than ever before because of the increased complexity of the business environment. At the level of specific industries or firms, whenever there is increased uncertainty the need for market research becomes more acute. That is, whenever markets change character, or economic conditions fluctuate, or competition intensifies, or technology evolves rapidly, the payoff from doing effective market research can be substantial.

Beginning in the 1980s, the kinds of firms that invest heavily in market research and the kinds of people who get involved in market research began to change. Prior to that point, mainstream packaged goods companies were the major practitioners of market Research, and the number of people who get involved in market research began to change. Market research projects involve efforts sharply bounded in space and time and expressly linked to some project such as development of a new product. These studies have a clear beginning and end, and their cost is assigned to an individual project budget. Virtually all of the techniques whose names are common knowledge among businesspeople